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Impressive Entry Ways...Who Needs Them

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ImpressiveEntryYou can’t judge a book by its cover. Beauty is only skin deep. Clothes don’t make the man. Sound familiar? These are all clichés used in everyday life. However, people do judge books based on their cover, they judge beauty by looks and clothing all the time. In fact, billions of dollars are spent annually on book and product design, beauty treatments, and men’s clothing. Why? Because people are looking to make an impression. Regardless of clichés, people think, believe, and take action based upon impressions. That being true, designers spend time and money on studying human behavior as to why we buy and learn how to control the way we think. The bottom line is that perception is everything!

Perception is an important part of your business. You can have the greatest product or service in the world, but if no one thinks of it the same way you do, then no one will buy it. That’s why we do what we do at 90 Degree Office Concepts. By improving the functional aspects of your business, we help companies manage their perception. One of the greatest opportunity’s a company has to gain a good impression is through a customer’s first impression. It is for that reason that reception furniture is so important. Reception design should do several things;


One of the first things to keep in mind about the reception area (or any entry ways) is controlling traffic flow. Traffic flow is showing people which way to walk. While barriers can help do that, they should not encumber entry points. Barriers should be suggestive and show the socially intuitive person what to do and where to do it at. Reception stations can suggest either stopping for approval or walking by. In either case, your reception station can be functional as well as aesthetically pleasing.

Points of Opportunity

Reception areas are opportunities to help people understand who you are and what you do better than your counterparts. Everything that people see, hear, and smell from the moment the door opens is an opportunity to gain a positive impression. Color, design, and function all deliver a message. You only have a few seconds to do effectively do this so make the most of this time.

Progressive Attractions

Progressive attractions are details about your reception space that are progressively engaging – things that spark an immediate interest about your business. Progressives’ attractions are anything that will lead one’s mind deeper and deeper into active imagination. A newspaper uses this same strategy in striking headlines that lure you in to find out more. In this manner, your reception area can show points of interest about your product, unique system of operation, unique style of contemporary office furniture, or something to read that your prospect may find engaging.

The idea behind effective reception areas is to get people to be engaged in who you are and what you do. They should want to know more about you. Perception is everything! You only get one shot at making a first impression, so why not use it to your advantage?

At 90 Degree Office Concepts, we have dedicated our careers to helping our clients make the impression that serves their best interest. If you would like more helpful ideas as to how to make your business more impressive contact us at 855-699-0334 or email us at: This email address is being protected from spambots. You need JavaScript enabled to view it.